Growth Marketing Manager (Hybrid)

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc.

Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You'll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

B2B Growth Marketing Manager

About the Job

• As the B2B Growth Marketing Manager for OpenTable's independent restaurant segment, you will lead the end-to-end growth strategy across both self-serve and sales-assisted motions.
• In this role, you will own how independent restaurants discover, evaluate, activate, and grow their partnership with OpenTable.
• Partnering closely with Product, Sales, and Analytics, you will translate cross-functional business goals into a high-impact growth roadmap that directly expands customer acquisition and retention.

Responsibilities

• Own and execute the holistic growth roadmap for the independent restaurant segment across acquisition, activation, conversion, and retention.
• Lead the product-led, self-serve restaurant motion by optimizing the user journey from initial discovery to conversion in partnership with Product and Web teams.
• Build and manage targeted demand generation programs—including outbound campaigns, account-based marketing, and sales enablement—for consultative, sales-assisted accounts.
• Design seamless operational criteria and feedback loops between self-serve and sales-assisted paths to optimize lead routing and lifecycle transitions.
• Establish shared pipeline, conversion, and revenue targets in close collaboration with Sales, Account Management, and Revenue leadership.
• Leverage data analytics, behavioral insights, and emerging AI tools to accelerate experimentation, refine audience messaging, and improve funnel performance.

Minimum Qualifications

• 5+ years of experience in B2B growth marketing or demand generation within technology, SaaS, or digital marketplaces.
• Demonstrated experience managing both product-led (self-serve) and sales-assisted go-to-market motions.
• Proven track record partnering directly with Sales and Revenue teams to deliver on shared pipeline and revenue targets.
• Demonstrated ability to analyze funnel metrics and behavioral data to diagnose growth opportunities and prioritize execution.
• Strong cross-functional collaboration and communication skills, with experience leading strategic initiatives across matrixed teams.

Preferred Qualifications

• Experience marketing software solutions or digital platforms directly to independent restaurants or small-to-medium businesses (SMBs).
• Practical experience applying AI tools to conduct market research, automate workflows, and scale content generation.
• Background in designing lead routing frameworks, qualification criteria, or service level agreements (SLAs) across multi-touch funnels.
• Experience partnering directly with Account Management teams to drive customer expansion and retention marketing initiatives.

This posting is for an existing vacancy.

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Focus on your career growth:
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• 20 days of paid time off
• Private health and dental insurance
• Life and Disability insurance

• The best connections happen face-to-face, whether you're sitting down to dinner or having coffee with a coworker.
• That's why OpenTable has adopted a hybrid workplace model.
• This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.

The expected range of compensation for this position based in Toronto, Canada, is $115,000-$128,000 CAD. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.

• We offer a competitive base salary and benefits including: health benefits; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits.
• This role is eligible to be considered for an annual bonus.

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